In the age of content marketing, PPC campaigns and mobile apps, antiquated tools like pen and paper have no place in today’s dynamic marketing landscape. However, time and time again, marketers return to outdated tools for their vital processes, leaving campaigns vulnerable to error and miscommunication.
Implementingautomated workflowsis one of the smartest ways to weed out these inefficiencies. With better tools in place, marketers can pinpoint and automate their most repetitive, cumbersome tasks, minimizing the risk of errors and creating a safety net to prevent documents from being lost in an inbox. By streamlining workflows, marketers get hours back in their week to plan and execute detailed campaigns faster and more efficiently.