Two tech companies with strong Chicago ties teamed up last week to provide an integrated application that accelerates sales cycles. The partnership between Chicago-based cloud content management company SpringCM and Palo Alto-based Configure Price Quote provider SteelBrick (whose CEO Godard Abel and CMO Will Wiegler are based in Chicago), will allow Salesforce.com customers to streamline all the steps that happen before a quote is generated and a contract is signed.
“Sales cycles can’t advance until a price quote is delivered to a customer, and deals don’t close without the execution of a contract,” Wiegler said in a statement. “Some people talk about this in terms of accelerating the quote-to-cash cycle. While critical, it’s a limited view that fails to address a whole host of ad hoc, time-consuming steps that negatively impact revenue, costs and customer satisfaction. By using the combination of SteelBrick CPQ and SpringCM software, customers close deals fast and accelerate revenue growth.”