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SpringCM Appoints Will Wiegler as SVP and Chief Marketing Officer

March 14, 2017

Veteran marketing executive joins SpringCM to grow document and contract management solution brand

CHICAGO, March 14, 2017 - SpringCM, a leading document and contract management solution provider for Salesforce customers, today announced the appointment of Will Wiegler as senior vice president (SVP) and chief marketing officer (CMO). Wiegler, with more than 20 years of experience growing market share for emerging tech companies, is a transformative and dynamic business leader in the cloud software space. The marketing veteran will lead SpringCM’s efforts to grow its brand awareness and increase its global reach and solution footprint in the Salesforce ecosystem.

"Will brings extraordinary, highly relevant experience and marketing leadership to SpringCM," said Dan Dal Degan, CEO of SpringCM. "He is well recognized across our industry as an architect of winning brands and a strategic thinker executing on playbooks that have accelerated growth for very successful cloud software companies in highly competitive markets. Will has inspired teams to achieve great results, and we welcome his leadership, energy and insights.”

Before joining SpringCM, Wiegler led marketing strategies and programs for quote-to-cash products at Salesforce, including Salesforce CPQ (configure, price, quote) and Salesforce Billing. He joined Salesforce through the acquisition of SteelBrick where he was CMO.

“I couldn’t be happier that Will is joining the SpringCM team. He launched and grew the SteelBrick brand, driving it to become a top player in the highly competitive quote-to-cash space in under two years, before it was acquired by Salesforce,” said Greg Buchholz, founder and chief operating officer at SpringCM. “I’ve watched Will’s career over many years, and he’s been one of the marketing stars in cloud software, having built and led teams at multiple companies that went on to great success.”

Prior to his experience at Salesforce and SteelBrick, Wiegler held several marketing executive roles including CMO at Altify (formerly The TAS Group) and vice president of marketing at BigMachines, another leading player in the CPQ space that was acquired by Oracle in 2013.

“I partnered with SpringCM in the past and quickly recognized the potential of the company and passion of the team,” said Wiegler. “I’m excited to join an organization that continuously seeks new ways to innovate and deliver game-changing document and contract management solutions. I look forward to building on SpringCM’s success and growing value for the company and its customers.”

Wiegler is the newest addition to the SpringCM leadership team, following Dal Degan’s recent appointment to CEO after serving the past year as a board member. 

Learn more at www.springcm.com.


About SpringCM

SpringCM delivers an innovative document workflow and management platform, powering the leading contract management application. SpringCM empowers companies to become more productive by reducing the time spent managing mission-critical business documents. Intelligent, automated workflows enable document collaboration across an organization from any desktop or mobile device. Delivered through a secure cloud platform, SpringCM’s document and contract management solutions work seamlessly with Salesforce or as a standalone solution. 

Every day, more than 600 companies use SpringCM to improve the customer experience and get more done, faster. For more information about SpringCM, visit www.springcm.com.