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Collaborating in the Cloud

October 6, 2014

Bridging data and capabilities across channels and departments has become critical as organizations strive to eliminate customer data silos and become more agile in responding to rapidly changing market dynamics. For many companies, cloud-based solutions like software-as-a-service (SaaS) and platform-as-a-service (PaaS) meet these needs by allowing for collaboration and connecting internal and external value chains at minimal capital expenses.

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