Marketing Asset Management

Are you spending more time in your e-mail trying to find your documents than concentrating on how to make your campaigns more successful? Effectively managing your marketing collateral and assets is challenging when you're:

  • Manually sending the latest logos, collateral and sales tools to global teams
  • Struggling to find the right collateral at the right time
  • Trying to comment on files that you can't revise because you don’t have an editable version — like PDFs of ads and other collateral
  • Routing press releases via e-mail, which results in conflicting and even missed comments
  • Trying to manage external contributors using inefficient e-mail-based collaboration
  • Dealing with inefficient paper-based processes

SpringCM's Marketing Asset Management Solution is a simple, affordable, on-demand service. There is never any hardware to maintain, software to install or upgrade fees to pay. And you get up and running in days, not months. From notes related to event planning to e-mail blast templates and InDesign raw files, SpringCM accommodates any type of marketing collateral.


  • Get global Sales and Marketing teams and partners on the same page by ensuring that only the most current collateral, competitive analysis, branding and promotions are being used
  • Speed your time-to-delivery for marketing plans, budgets, collateral, sales tools, press releases, product manuals, training materials — any document-creation process
  • Coordinate global teams to produce coordinated documents while simultaneously eliminating errors and improving visibility and control
  • Cut the time spent looking for documents by 50 - 75 percent
  • Improve performance by automating manual and ad hoc business processes including content approvals, change management and legal / compliance sign-offs
  • Eliminate inefficient fax- and e-mail-based approvals, speeding your responsiveness and improving visibility into key processes
  • Protect your vital documents and prepare for disaster recovery
  • Enhance security through user access control and automatic audit trails
  • Create and manage a single global library for collateral, logos, sales tools and competitive intelligence — all securely sharable with employees and partners
  • Eliminate faxes — replace them with quick global access and mark-up of documents online from any Internet-connected computer
  • Streamline routing and approval of collateral, marketing plans, advertisements, press releases, etc ... with full visibility and audit trails
  • Capture and archive documents in one easy step to allow others to search for, find and benefit from previous campaigns and sales tools
  • Make global knowledge searchable and re-usable
  • Ensure compliance with processes through comprehensive business process automation while improving compliance through robust audit trails
  • Facilitate global proposal development and improve RFP response efficiency
  • Create a Web-based portal to share important assets with other internal groups, contractors and partners
  • Secure content repository serves as a central, searchable library of all documents, images and content
  • Capture of all documents via scanning, e-mail- and fax-addressable folders
  • Full-text OCR and imaging of all documents enables PDFs, faxes and scanned documents to be searched
  • Document Check-in and Check-out stops users from editing the wrong version
  • Complete audit trail of every document and process touch-point
  • Intuitive Routing and Approval Workflows facilitate content approvals
  • Full business process management (workflow) automates even the most complex process, ensuring compliance and enhancing visibility into global processes
  • Pinpoint "annotation" functionality allows you to make revisions without altering the original file
  • Content delivery via e-mail, fax and even print on demand

Integrating SpringCM with your line-of-business (LOB) systems is a crucial component to your business' document management and process automation solution's success. SpringCM offers a number of ways to integrate your systems from the very basic to the most elegant using our service-oriented architecture (SOA). Basic integrations can be as loosely coupled as using a flat file or as tight as using SpringCM's Web services capabilities for seamless and productive integration with your applications.

"Everyone who's used SpringCM has been struck by how easy it is to use. Simply put, SpringCM has enabled us to compete on a level playing field with much larger organizations and do it cost effectively. It just works for us - what more can I say?"

- Michael Hronchek, FD Capital, LLC

FD Capital, LLC

"For our purposes, SpringCM has the best and most comprehensive service I've seen - and we're not even using all the capabilities yet."

-Peggy Ford, Avon

Avon