Marketing asset management
Manage the content of content marketing
One thing every content marketer hears: do more! Inbound marketing - and all of the work that goes into creating content for prospecting, nurturing, thought-leadership, and social media - can challenge even the most productive marketing teams.
Now with SpringCM Content Cloud Services you can power your own cloud - a single destination for all your marketing content - and manage marketing content from concept to completion.
Automate all of the processes and workflows around those activities, share and collaborate in secure working folders, and never lose a draft - always confident you're on the current version. Automated workflows trigger the review and approval process, which is built for busy marketers on the go: review and approve content whether you're in the office, on a laptop, or in the airport on your mobile device.
It's simple: create more content, do more marketing
By making it easy to automate business processes, SpringCM speed your time-to-delivery for other essential marketing deliverables, such as marketing plans, press releases, sales tools—even product and training manuals.
- Facilitate global proposal development and improve RFP response efficiency
- Create a web-based portal to share important assets with other internal groups, contractors, and partners
- Capture of all documents via scanning, e-mail, and fax-addressable folders
- Take advantage of full-text OCR and imaging of all documents, which enables PDFs, faxes, and scanned documents to be searched
SpringCM and Salesforce fit like a glove
Best of all, you can link all of this great new content into Salesforce Campaigns. Everything is there, at your fingertips and accessible. This is especially important for providing visibility to sales teams and partners about what content you're using in a marketing campaign, such as a webinar, email campaign, or social media program.