Which Partner Program is Right for Me?
Operating in a geographic region or in one or more specific vertical markets, SpringCM referral, reseller and solution partners develop their markets through independent and co-marketing activities with SpringCM; then sell and deliver SpringCM based applications to their customers. The following chart provides an overview of three partner opportunities:
|
|
Referral Agent
|
Reseller
|
Solution Partner
|
|
Sales Support
|
X
|
X
|
X
|
|
Training
|
X
|
X
|
X
|
|
SpringCM Collateral
|
X
|
X
|
X
|
|
Finder’s Fee
|
X
|
X
|
X
|
|
SpringCM Reseller Master Account
|
|
X
|
X
|
|
Free Trials for Prospects
|
|
X
|
X
|
|
White Label Accounts
|
|
X
|
X
|
|
Co-Brand Collateral
|
|
X
|
X
|
|
Dedicated Partner Management Team
|
|
X
|
X
|
|
Training Credits
|
|
X
|
X
|
|
Marketing Co-Op Funds
|
|
X
|
X
|
|
Recurring Revenue
|
|
X
|
X
|
|
Partner Community Account
|
|
X
|
X
|
|
Dedicated Solutions Central Web page
|
|
|
X
|
|
Partner-Owned Application Templates
|
|
|
X
|
|
Custom Solution Development Workshops
|
|
|
X
|
|
Marketing Campaigns and Webinars
|
|
|
X
|
The SpringCM Partner Program is structured to maximize profitability by fully leveraging the SpringCM platform - while providing the partner the flexibility to apply their own domain expertise. The program benefits and partner responsibilities are outlined below:
|
|
Referral Agent
|
Reseller
|
Solution Partner
|
|
Marketing
|
Develop and execute marketing programs for lead generation using independently developed content or SpringCM provided content including webinars, white papers, and case studies.
|
Provides a comprehensive library of marketing assets and consultations with staff to help design and execute effective marketing programs.
|
Can market on SpringCM Solutions Central page.
Marketing funds for co-marketing efforts.
Co-branded content which includes webinars, white papers, and case studies.
|
|
Sales
|
Partner is responsible for having basic knowledge of ECM and of SpringCM Product and Platform. SpringCM Sales is responsible for selling to customer.
|
Partner is responsible for entire sales process including discovery, demonstration and sale, with SpringCM available for pre-sales support as needed.
|
Partner is responsible for entire sales process including discovery, demonstration and sale, with SpringCM available for pre-sales support as needed.
|
|
Implementation
|
SpringCM is responsible for implementation.
|
Partner is responsible for implementation. SpringCM will provide assistance (for a fee) to assist partners in their initial implementations or particularly challenging implementations.
|
Partner is responsible for implementation, SpringCM will provide assistance (for a fee) to assist partners in their initial implementations or particularly challenging implementations.
|
|
Renewals
|
SpringCM is responsible for securing the client renewal at the end of the subscription period.
|
Partner is responsible for securing the client renewal at the end of the subscription period.
|
Partner is responsible for securing the client renewal at the end of the subscription period.
|
|
Support
|
SpringCM is responsible for all support.
|
Partner is responsible for 1st tier support
|
Partner is responsible for all solution-specific support with SpringCM offering 2nd tier support on platform only.
|
|
Billing
|
SpringCM is responsible for billing customer
|
Partner is responsible for billing customer. SpringCM will bill partner.
|
Partner is responsible for billing customer. SpringCM will bill partner.
|
|
SpringCM Website
|
None
|
Partner can display SpringCM logo on their Website
|
Solution partners have their own landing page on Solutions Central to market their solution and capture leads.
SpringCM will display partner logo and description on SpringCM partner page.
|
|
Partner Resources
|
SpringCM sales will supply sales collateral directly to prospects and customers.
|
Access to the Partner Community where partners have access to sales collateral, training material, presentations and much more.
|
Access to the Partner Community where partners have access to sales collateral, training material, presentations and much more.
|
|
Trial Accounts
|
SpringCM is able to create trial accounts for prospects when needed.
|
Partner is able to create and manage trial accounts.
|
Partner is able to create and manage trial accounts and solution templates.
|
|
Training
|
Partner training is available.
|
Partner training credits and discounts on training.
|
Partner training credits and discounts on training.
|
|
Certified Employees
|
No requirement.
|
Minimum of 2 sales and 2 technical employees.
|
Minimum of 2 sales and 2 technical employees.
|