Content Marketing: 6 Essentials to Getting it Right and Being More Productive

Introduction

What is content marketing?  Creating and sharing content to promote your product or service.  Yawn, that was boring.

Perhaps a little wordy, but how about this: content marketing is the art and science of engaging your potential buyers in a conversation long before they say hello, so they’re more likely to buy from you.

Wait, isn’t that social marketing?  It is that too, but either way it’s about a conversation.

Salesforce.com Customers Looking for Easier Ways to Manage Content According to Survey

SpringCM recently commissioned a survey of over 100 salesforce.com customers on the role and effectiveness of document management with Salesforce CRM.

Importance of salesforce

If you attended Dreamforce 2011 or Cloudforce NYC in November, you saw and felt all the energy there, and will not be surprised by the response to the first question in our survey, as nearly all those surveyed responded that salesforce was both very important and valuable to their organization. 

Getting the Work of Content Marketing Done - 6 Essential Steps

What is content marketing? Content marketing is the art and science of engaging your potential buyers in a conversation long before they say “hello,” so they’re more likely to buy from you.

Answers to Top 6 Questions on Free SpringCM VIP Edition for salesforce.com

The need to better manage your content with salesforce.com really hit home at Dreamforce, where we talked to over 1,200 attendees about just 15 of the ways salesforce.com customers can rock their content using SpringCM without leaving their platform of choice.   

Sales Contract Management Challenges – 3 Top Signs of Contract Chaos

In the last post we talked about the underlying reasons for sales contract management challenges such as:

Sales Contract Chaos - 4 Reasons Why Managing Sales Contracts Is Hard

You are head of sales for a B2B company.  Your marketing team is managing the lead process in salesforce.com or another CRM, your sales team converted a lead to an opportunity, and worked the account plan process just the way you drew it up.   Great news, you’ve been selected!  Now it’s time to turn intent into revenue by creating a contract that the prospect and your company agree on, and get it signed.

Cloud Advantages - Staying Current on the Technology Stack

In an era where business agility is a priority, and employee and customer expectations are rising faster than ever due to the consumerization of IT, the ability of technology to support innovation is critical.  

Some times though, it's the little things that get in the way.  

9 Reasons to Take Content to the Cloud - Low Risk

The first 4 reasons to consider cloud for content management applications are probably ones you've heard before.  Today's reason though is one that maybe you haven't considered.

Reason 5:  Low Risk

While naysayers often cite risk as a reason not to do cloud (or SaaS), in fact it may represent lower risk in many ways.

Cloud not only easier to implement, but easier to do business

One of the great advantages of the cloud model for enterprise content management is that you buy it on a subscription basis for what you need.  It's pretty clear for what you've paid, and what you're using.

Contrast that with the on-premise model, where often times the things you have to buy don't come in the size you want, whether its the on-premise content management software, middleware, hardware, etc.

9 Reasons to Take Content to the Cloud - Complete Solutions

Expanding on yesterday's post on No Installation Necessary, today's installment addresses another area where cloud makes it easier to get business results versus on-premise enterprise content management software.